What is Odoo?
Odoo is a Belgian open source ERP system that started as a simple CRM and has grown into a complete business platform. With more than 30 integrated apps — from sales and CRM to inventory management, manufacturing, HR and e-commerce — you can manage almost every business process in one system. The modular architecture means you start with what you need and expand when necessary.
Why Odoo is useful
The biggest problem for many SMEs is that they use dozens of different tools that don't communicate with each other. Odoo solves this by integrating everything: a quote becomes an order, becomes an invoice, becomes a payment — all in the same flow without manual handover.
- All-in-one: CRM, sales, inventory, invoicing, HR in one system
- Open source: No vendor lock-in, large community
- Modular: Only pay for what you use
- Belgian roots: Excellent support for Belgian accounting and legislation
Time savings with Odoo
The integration between modules eliminates double work. Information flows automatically through the system without manual handover.
Sales Pipeline
From lead to customer to quote to order — all linked with complete history.
Automatic invoices
Generate invoices automatically from orders, timesheets or subscriptions.
Inventory sync
Inventory is automatically updated on sales, purchases and production.
Reports
Real-time dashboards and reports across all business departments.
Hidden features that often go unused
Odoo is often underestimated. These features make it exceptionally powerful:
- Studio: Customise screens, fields and workflows without programming.
- Automated Actions: Triggers that automatically execute actions on certain events.
- API: Integrate with external systems via XML-RPC or REST API.
- IoT Box: Connect physical devices such as printers, scales and scanners.
- Multi-company: Manage multiple companies from one installation with inter-company flows.
- Custom modules: Build your own functionality or use community modules.
Integrations with other tools
Odoo has native connectors and can integrate with almost anything via API:
WooCommerce
BillToBox
Zapier
Mailchimp
- E-commerce: Native webshop or integration with WooCommerce, Shopify, Magento.
- Payments: Mollie, Stripe, PayPal integration for online payments.
- Accounting integrations: Sync with external accounting systems if needed.
- Marketing: Integration with Mailchimp, Brevo for email campaigns.
- Banks: Import bank statements for reconciliation.
Implement or optimise Odoo?
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